The Sonoma County Winegrape Commission, also known as Sonoma County Winegrowers (SCW), was established in 2006 as a marketing and educational organization dedicated to the promotion and preservation of Sonoma County as one of the world’s premier grape growing regions. SCW has oversight by California Department of Food and Agriculture which supports producer regions.
With more than 1,800 growers, SCW’s goal is to increase awareness and recognition of the quality and diversity of Sonoma County’s grapes and wines through dynamic marketing and educational programs targeted to wine consumers around the world.
In January 2014, SCW committed to becoming the nation’s first 100% sustainable winegrowing region by 2019. As of December 2015, 64% of the vineyard acreage in Sonoma County has gone through the sustainability self-assessment and 48% of vineyards are certified by a third party auditor. These sustainability efforts were recently recognized with California’s highest environmental honor, the 2016 Governor’s Environmental and Economic Leadership Award (GEELA).
Kevin Barr (Chairman)
Ray Johnson (Public Member at Large
Brad Petersen (Past Chairman)
Karissa Kruse, President
Kate Piontek, Vice President of Operations
Sean Carroll, Director of Marketing & Communications
Lara Roush-Hernandez, Education and Community Engagement Manager
Lori Petersen, Bookeeper
Denise Moore, Executive Assistant
Steve Tellez, Creative Consultant
Robert LaVine, Sustainability Consultant