Sonoma County Sustainable Wine Label

In January 2018, Sonoma County Winegrowers announced a Sonoma County Sustainable wine label.  In an initial pilot program with Ferrai-Carano Vineyards and Winery and Dutton Estate Winery, SCW’s sustainable winegrowing label is now visible on over 53,000 cases of Sonoma County wine and will soon be widely available in the marketplace. The label is TTB-approved and is available in a variety of colors, intended to compliment existing wine branding and is available for use by qualified Sonoma County growers and wineries starting with the 2017 vintage.

 

Program Eligibility

Wine brands interested in using the Sonoma County Sustainability label must comply with all of the following requirements:

  • 85% of the grapes in each bottle bearing the Sonoma County Sustainability label must be sourced from Sonoma County AND must be certified sustainable under one (or more) of the four accepted sustainability programs (Fish Friendly Farming, California Sustainable Winegrowing Alliance, Sustainability In Practice, or Lodi Rules). Certification must be active within the last two years.
  • Wine brands must be able to provide documentation tracking certified sustainable grapes throughout the wine making process: from crush, through storage and up to bottling.
  • Wine brands bearing the label must commit to working with their processing facility and undergoing a Chain of Custody audit for each vintage and varietal(s) bearing the label. Wine brands and their processing facility must commit to participating in a random spot audit should they be selected.

Sponsorship

  • Level 1: $150 annual cost and 1 case of wine featuring Sonoma County Sustainability label:
    • Eligibility to brand your wine with sustainability logo
    • Guaranteed social media spotlight (pending approval of logo usage)
  • Level 2: $350 annual cost and 2 cases of wine featuring Sonoma County Sustainability label:
    • Eligibility to brand your wine with sustainability logo
    • Guaranteed social media spotlight (pending approval of logo usage)
    • Sustainability Marketing Toolkit and Staff Training for use of promotions and consumer collateral
  • Level 3: $750 annual cost and 3 cases of wine featuring Sonoma County Sustainability label:
    • Eligibility to brand your wine with sustainability logo
    • Guaranteed social media spotlight (pending approval of logo usage)
    • Sustainability Marketing Toolkit and Staff Training for use of promotions and consumer collateral
    • Eligibility to participate in SCW key marketing programs and events

Application

If you are interested in using the logo, please download the Sustainability Label Overview for Wine Brands to learn more. For a list of commonly asked questions, please review our SC Sustainability Label FAQ document.

Please fill out the Application for use of SC sustainability wine label and return to dana@sonomawinegrape.org