Sonoma County Sustainable Wine Label

The Sonoma County Sustainability logo for wine labels launched with the 2017 vintage.  It is TTB-approved and is available in a variety of colors, intended to compliment existing wine branding.  If you are interested in using the label, please read through the summary below and download and review all the documents. Contact Kate Piontek at [email protected] or Dana Cappelloni at [email protected]

 

Program Eligibility

Wine brands interested in using the Sonoma County Sustainability logo must comply with all of the following requirements:

  • 85% of the grapes in each bottle bearing the Sonoma County Sustainability logo must be certified sustainable grapes from Sonoma County.  The grapes must be certified sustainable under one (or more) of the four accepted sustainability programs (Fish Friendly Farming, California Sustainable Winegrowing Alliance, Sustainability In Practice, or Lodi Rules). Sustainability certification must be active within the last two years.
  • Wine brands must be able to provide sustainability certification documentation from their growers in addition to internal documentation that tracks certified sustainable grapes throughout the wine making process: from crush, through storage and up to bottling.
  • Wine brands bearing the label must commit to undergoing a Chain of Custody audit for each vintage and varietal(s) bearing the label. Wine brands and their processing facility must commit to participating in a random spot audit should they be selected.

Sponsorship

Wineries participating in the Sonoma County Sustainability logo must commit to sponsorship at one of the following levels:

  • Level 1: $150 annual cost and 1 case of wine featuring Sonoma County Sustainability logo:
    • Eligibility to brand your wine with sustainability logo
    • Guaranteed social media spotlight (pending approval of logo usage)
  • Level 2: $350 annual cost and 2 cases of wine featuring Sonoma County Sustainability logo:
    • Eligibility to brand your wine with sustainability logo
    • Guaranteed social media spotlight (pending approval of logo usage)
    • Sustainability Marketing Toolkit and Staff Training for use of promotions and consumer collateral
  • Level 3: $750 annual cost and 3 cases of wine featuring Sonoma County Sustainability logo:
    • Eligibility to brand your wine with sustainability logo
    • Guaranteed social media spotlight (pending approval of logo usage)
    • Sustainability Marketing Toolkit and Staff Training for use of promotions and consumer collateral
    • Eligibility to participate in SCW key marketing programs and events

Application

If you are interested in using the logo, please download the Sustainability Label Overview for Wine Brands to learn more.

Please fill out the Application for use of SC sustainability wine label and return to [email protected] or [email protected]