Sonoma County Sustainable Wine Label

Program Eligibility

Eligibility for wine brands to use the Sonoma County Sustainability logo are as follows:

  • Wine brands must submit an application for use of the logo for each vintage AND each wine using the logo. SCW staff will perform a chain of custody audit and issue a certificate. This certificate will need to be submitted to the TTB.
  • 85% of the grapes in the wine must be sourced from Sonoma County vineyards which have been certified by one of the following sustainability programs (Fish Friendly Farming, California Sustainable Winegrowing Alliance, Sustainability In Practice, or Lodi Rules). Sustainability certification must be active within the last two years.
  • 85% of the grapes in the wine must be sourced from vineyards located in Sonoma County.

Application & Chain of Custody Process

  • Wine brands must be able to provide sustainability certification documentation from their growers in addition to internal documentation that tracks certified sustainable grapes throughout the wine making process: from crush, through storage and up to bottling.  This is typically in the form of a blend report.
  • Wine brands bearing the label must commit to undergoing a Chain of Custody audit for each vintage and varietal(s) bearing the label. Wine brands and their processing facility must commit to participating in a random spot audit should they be selected.
  • Each wine will be approved for use and detailed out in a certificate of approval.  This certificate will need to be submitted to the TTB.


Please fill out the Application for use of SC sustainability wine label and return to [email protected] or [email protected]

About the Sonoma County Sustainability Logo for Wine Brands

The Sonoma County Sustainability logo for wine labels launched with the 2017 vintage.  It is TTB-approved and is available in a variety of colors, intended to compliment existing wine branding.  Multiple benefits of using the logo include communicating your winery’s sustainability commitment to the consumer, creating a point of differentiation from other wines, reinforcement of the Sonoma County brand, and legitimization of your winery’s “green” messaging. Contact us today to learn more about this exciting opportunity!