We Are a
From borrowing tractors and collaborating on wine projects to volunteering at our local non-profits, Sonoma County’s wine community is a tight-knit bunch. We like to give back and we like to get together…always over a glass of great wine.
Sonoma County is home to over 1,800 winegrape growers, many from multi-generational families who have been farming here for centuries. That makes for long-standing relationships and a community that cares about it’s land, businesses and people.
We Are Educators
Sonoma County Winegrowers was established by local winegrowing families to nurture and protect sustainable agriculture for future generations. In order to achieve this goal, we educate. Here at home, we provide educational resources to local winegrowers in the form of expert panels and grower education meetings which connect the winegrowing community and allow agricultural best practices to continue to thrive in the region.
Of course, we also love to educate wine lovers everywhere about the diverse, sustainable and unique wines of Sonoma County.
Sonoma County encompasses over 1 million acres of land, of which approx 60,000 acres are planted to vineyards. Within the county, there are 18 unique American Viticultural Areas (AVAs), each with their own terrior, family histories and distinct wines. Use this map to explore the region and click on the different AVAs to learn more about what makes each of them special.
We Are Families
85% of Sonoma County’s vineyards are family owned and operated. Some of these families have been farming in the region for decades or even centuries. Some found their way to Sonoma County for a love of the land. Read on to learn more about the wonderful people who call these ranches, vineyards and wineries home!
The Sangiacomo Family
Kevin and Linda Barr
John and Terri Balletto
Karissa Kruse is President of the Sonoma County Winegrowers. She joined the organization as Director of Marketing in September 2012 and was named President for the organization on May 1, 2013. Since taking over the top leadership role, Kruse has guided the strategy and implementation of Sonoma County’s commitment to become America’s first 100% certified sustainable wine region. Her forward thinking approach has helped Sonoma County Winegrowers gain global recognition for their efforts and she’s been invited to speak at major conferences around the world.
To continue to lead in the social responsibility component of sustainability, Kruse announced the relaunch of the Sonoma County Grape Growers Foundation in January 2016 that aims to assist local agricultural employees and their families in the areas of healthcare, affordable housing, childcare, education and workforce development. She currently serves as executive director of the Foundation.
In January of 2017, Kruse launched the Sonoma County Center for Ag Sustainability, a think tank in partnership with the Wharton School of Business, that is focused on bringing subject matter experts from around the United States to Sonoma County to work on issues and opportunities affecting the long-term preservation of agriculture.
In January of 2020, Karissa announced that Sonoma County Winegrowers is the exclusive partner with the California Land Stewardship Institute to launch a Climate Adaptation Certification, a first of its kind for agriculture. This exciting initiative will move beyond best practices in healthy soils to analyze the whole farm and implement climate friendly farming practices that minimize greenhouse gas emissions and increase carbon sequestration, which vary by soil type and microclimate.
Karissa earned a BS in Economics and an MBA in Marketing from Wharton School of Business at the University of Pennsylvania. She has 20 years of experience in various aspects of marketing, brand management, strategic planning and business development. Karissa has worked for companies such as General Mills, Universal Studios, Mattel and Dairy Management. She is a partner in a small winery, Argot Wines, and the owner of a 12-acre vineyard on Sonoma Mountain.
Kruse is on the Alumni Advisory Board for Wharton’s Initiative on Global Environmental Leadership and a member of the Global Wharton Women in Leadership. Karissa is on the German Marshall Fund Alumni Leadership Council and FIVS Global Environmental Sustainability Working Group. She is on the Board of Directors, Executive Committee and Housing Task Force for the Sonoma County Alliance. Karissa is on the Board of Directors, Board Development Committee and Women’s Leadership Council of the United Way of Wine Country and past Board Chair. She is on the Board of Directors of Sonoma County Tourism, Sonoma County Harvest Fair and Health Action Council. In 2020, Karissa joined the Board of Directors for the California Association of Winegrape Growers and First 5 Sonoma County.
In 2014, Kruse was selected as a North Bay Business Journal Women in Business Award recipient and was a Forty under 40 Award recipient in 2012. Kruse was honored with the Marshall Memorial Fellowship in 2015. Karissa received the 2016 Friend of Agriculture Award from the Sonoma County Harvest Fair. She was named to the 2016 and 2017 Wine Business Monthly Magazine’s Top 50 Wine Industry Leaders. In 2017, she was named to the Organic Authority’s List of “Badass Disruptors Changing Your Food System” and Food and Wine Magazine named her one of the most Innovative Women in Food & Drink. Karissa was honored by the North Bay Business Journal in 2017 with a Community Philanthropy Award. In 2018, Karissa was named A Green Leader by Wine Enthusiast and selected as the Leader of the Year by the California Association of Winegrape Growers.
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Vice President, Operations & Business Development
Jennifer Richards joined the team at Sonoma County Winegrowers in August of 2021 as Vice President of Operations and Business Development. In her role, Jennifer leads all aspects of SCW’s operations and works closely with SCW President, Karissa Kruse in strategic business planning. This includes financial and human resource management, oversight of the commission’s educational and sponsorship programs and managing the annual grower assessment process.
Jennifer has a passion for Sonoma County and a deep background in representing and promoting the region. She started her 25+ year career in hospitality and hotel management at Sonoma Mission Inn and most recently was the Vice President of Business Development at Sonoma County Tourism. Jennifer has led large teams as the General Manager for several hotel and resort businesses, as well as overseeing operations and sales efforts at those properties. She has managed hotels locally, as well as in Southern California, Indianapolis, Dallas and Nashville.
In her roles with SCT and managing group business at several hotel properties in Sonoma County, Jennifer worked extensively with meeting planners, executives, and event coordinators to bring large groups to the area and ensure their goals and expectations are met by the experience. As such, Jennifer has become an expert on all Sonoma County has to offer travelers.
In her spare time, Jennifer loves to cook, watch movies and garden. She lives in Santa Rosa with her 12-year-old daughter, Leilani and her boxer, Lollipop.
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Senior Business Development & Education Manager
Valerie Pearce joined the Sonoma Winegrowers Team in 2018 and she is currently the Senior Business Development & Education Manager. Her main responsibilities include developing grower educational programs, managing the commission’s annual and event sponsorship, and managing the annual grower assessment process. Valerie also manages key programs that support the Sonoma County Grape Growers Foundation, such as the newly launched inaugural Saralee & Richard Kunde Leadership Academy.
Having grown up on a family vineyard right here in Sonoma County, her love for the wine business and agriculture has always been strong. Valerie has experience working as the Office Manager at a few small, family-owned wineries such as Neyers Vineyards in St. Helena and most recently at Bella Vineyards & Wine Caves in Healdsburg. Working at small wineries has given her the opportunity to actively participate, oversee and manage various aspects of the business and she is thrilled to continue her growth and knowledge of this industry we all love with the Sonoma County Winegrowers!
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Phuong is a Sonoma County native and grew up in the Coffey Park neighborhood. After college she moved to Silicon Valley and worked for tech start-ups, supporting high growth companies by helping them scale and expand their operations. After meeting her spouse and desiring a slower pace of life, she convinced her husband to move back to her hometown with the promise of less traffic, good wine, and beautiful landscapes. Currently, she resides in Santa Rosa with her husband, son, and dog, Nugget.
Phuong has over eight years of experience working in administration with skills in project management, streamlining operations, and event planning. Previously, she has worked for local organizations such as Social Advocates for Youth and Sonoma County Tourism. She is extremely passionate about Sonoma County and thrilled to continue working for a community-driven organization.
Social Media & Events Manager
Kayla joined the Sonoma County Winegrowers team in October of 2021. Her main responsibilities include in curating and executing spectacular events locally and in the market as well as building the social media footprint for the Sonoma County Winegrowers and expanding reach across multiple platforms.
Kayla grew up in Sonoma County and is looking forward to continuing career path in the wine industry. She graduated from Sonoma State University in 2020 with a degree in Business Marketing. During her time at Sonoma State, she interned at a local winery, Russian River Vineyards, and continued working there full time as the Marketing Coordinator. Working in a small, family owned winery, Kayla gained experience in not only marketing but also event planning, project management, operations and employee communications. In Kayla’s free time, she enjoys cooking, going to the beach, wining & dining with her boyfriend, spending quality time with friends & family, and cuddling with her dogs & kittens. She is very passionate about Sonoma County, wine, and the wine industry and is looking forward to continuing her journey supporting farmers & vineyard employees at the Sonoma County Winegrowers!
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Marketing & Operations Coordinator
Sophia joined the Sonoma County Winegrowers team in March of 2021. Her main responsibilities include supporting Marketing across all areas with a focus on asset management, project management, event execution and building social media. In addition, she supports multiple initiatives for the Sonoma County Grape Growers Foundation working closely with Valerie Pearce, Senior Business Development and Education Manager. Sophia also assists Phuong Luu, Operations Manager.
Sophia grew up in Sonoma County and is looking forward to continuing her career path in the wine industry. She graduated from Analy High School in 2020. She has always had a passion for agriculture, and she was very involved in the FFA for which she was awarded the American Degree in 2021. She now attends the Santa Rosa Junior College and is studying Wine Marketing. She is very passionate about Sonoma County, wine, and the wine industry, and is looking forward to continuing her journey supporting farmers & vineyard employees at the Sonoma County Winegrowers!
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Our Board of Directors
The Sonoma County Winegrowers is fortunate to have some of Sonoma County’s leading winegrowers on our Board of Directors.
- Chris Crispo
- Joe Dutton
- Ray Johnson
- Tyler Klick
- Marissa Ledbetter Foster
- George Martinelli
- Mark Orsi
- Glenn Proctor
- Dan Rotlisberger
- Steve Sangiacomo
- Taylor Serres
- Mary Calla Rowan
- Domenic Carinalli
- Kris Hicks
- Whitney Hopkins
- Jamie Lowe
- April Nalle
- Brad Peterson
- Richard Schaefers
- Justin Seidenfeld
- Matt Vogensen