Wine Spectator: Is Being Sustainable Worth it for Wineries?
Wine Spectator's Liz Thach reports on recent research showing that wineries think sustainability pays, even if the consumer does not value it. The article mentions and credits Sonoma County Winegrowers and our bold Sustainability Initiative.
If you had to select between two 92-point wines of the same variety, appellation and price, but one was made with sustainable winegrowing practices and the other was not, would you choose the sustainable wine? What if it cost $5 more?
Research has been mixed on whether consumers are willing to pay more for eco-labeled wines, and yet the number of wineries adopting sustainable practices continues to rise. But a new study by a team of researchers in Italy, Spain and California claims winery owners believe sustainability makes economic sense in the long term…