Last week the Sonoma County Winegrowers launched a new collaborative effort to help educate and inform the public about ways to conserve water, named North Bay Water Sustainability Coalition.
Members of this coalition include the North Bay Leadership Council, Santa Rosa Chamber of Commerce, and the Sonoma County Alliance. As part of this partnership, each coalition member will utilize resources within our organizations to galvanize public attention with urgency messages during the hot summer months to create momentum so that water conservation is top of mind and becomes normal, everyday behavior. The SCW also provided information on how growers are conserving water through innovation, technology, and sustainable practices.
As water demands continue to increase throughout California amid new orders from the State to cut use, a public awareness and education campaign was launched today in Sonoma County sponsored by a unique partnership involving local winegrape farmers, the business community, the Sonoma County Water Agency and the Sonoma Marin Saving Water Partnership to inform residents on how to conserve and reduce water use. Far from a “water war”, the Sonoma County Drought Relief Partnership is a public/private community-driven effort to communicate simple, effective ways to conserve water during the year’s hottest months.
“Sonoma County Winegrowers are proud to be a part of this collaborative and innovative effort to share our water conservation practices utilized for decades by our grape growers to reduce water use,” said Karissa Kruse, president of the Sonoma County Winegrowers. She added, “Water is our most precious resource which is why we have spent years developing new technology and practices to minimize its use and implemented new farming practices to conserve water. Conservation is a key component of our Code of Sustainability and we are excited to share our findings with all residents in the County so they can apply it to their own home and gardens.”