Press Democrat: Whole Foods Wine Buyer Urges Sonoma Growers to Push Sustainability

Whole Foods Market Global Beverage Buyer and Dollars & $ense Keynote Speaker Doug Bell addresses the winegrowers’ annual meeting and encourages all to think more sustainably,  keep up the momentum and continue to be leaders in the bold initiative. 

The top wine buyer for Whole Foods Market on Thursday lauded the effort by Sonoma County growers to make the county’s grape crop 100 percent sustainable before the end of the decade, but cautioned it will be a difficult task to get a national standard that will embraced by wine consumers.

Doug Bell, Whole Foods Market’s global beverage buyer, told the Sonoma County Winegrowers at its annual meeting that he backs its efforts to create the nation’s first 100 percent sustainable wine growing region by 2019. To qualify, growers must be certified in numerous areas such as water and air quality, pest management, carbon emissions and even employment practices…


Click here to reach the full article!