Last week the Sonoma County Winegrowers launched a new collaborative effort to help educate and inform the public about ways to conserve water, named North Bay Water Sustainability Coalition.
Members of this coalition include the North Bay Leadership Council, Santa Rosa Chamber of Commerce, and the Sonoma County Alliance. As part of this partnership, each coalition member will utilize resources within our organizations to galvanize public attention with urgency messages during the hot summer months to create momentum so that water conservation is top of mind and becomes normal, everyday behavior. The SCW also provided information on how growers are conserving water through innovation, technology, and sustainable practices.
A little rain during the worst drought in the state’s history underlined an important idea that Sonoma County Supervisor James Gore brought up in his speech outside Santa Rosa’s Friedman’s Home Improvement July 9: “Our behavior with water usage today in this county, and in this state, are not in line with our current and future situations,” he said. “No one is exempt from the drought.”
Gore, who in his role as supervisor is also a board member of the Sonoma County Water Agency, was joined by officials from 10 different water districts in Sonoma and Marin counties, which comprise the Sonoma-Marin Water Saving Partnership. At the July 9 media event, the Partnership announced it’s joining forces with several other influential County entities – including Sonoma Media Investments, the North Bay Leadership Council, the Santa Rosa Chamber of Commerce, Sonoma County Alliance and the Sonoma County Winegrowers – to form the Water Sustainability Coalition. The Coalition’s goal is to consolidate their resources and join forces with media and business leaders to make the water conservation the number one priority in the drought-weary minds of county residents.