California Winegrowers Conserve Water with New Coalition
Last week the Sonoma County Winegrowers launched a new collaborative effort to help educate and inform the public about ways to conserve water, named North Bay Water Sustainability Coalition.
Members of this coalition include the North Bay Leadership Council, Santa Rosa Chamber of Commerce, and the Sonoma County Alliance. As part of this partnership, each coalition member will utilize resources within our organizations to galvanize public attention with urgency messages during the hot summer months to create momentum so that water conservation is top of mind and becomes normal, everyday behavior. The SCW also provided information on how growers are conserving water through innovation, technology, and sustainable practices.