Dollars & $ense Virtual Annual Meeting

You’re Invited to Dollars and $ense! Thursday, January 14, 2021 8am-12:30pm

This is always the “CAN’T MISS” meeting of the year – our annual Dollars & $ense Seminar and Trade Show.  It is one of the North Coast’s longest running and most widely attended wine industry tradeshows for grape growers and vintners.  This year’s theme is a 2020 Recap – “Under Pressure” and a Look Ahead to the Plans for 2021 – “We Will Rock You.”

This year the virtual format creates an all access pass to some of the best experts in the business –  Ray Isle, Executive Wine Editor from Food & Wine magazine, Glenn Proctor from Ciatti Co., a marketplace sales and consumer update, and a conversation with Congressman Thompson. Plus, a special choose your topic path focused on key grower issues such as smoke exposure, crop insurance, contracts and more. Visit your favorite vendor in our virtual tradeshow. Finally, don’t miss the annual presentation of the Sonoma County Winegrowers and Sonoma County Grape Growers Foundation marketing and strategic plan and learn how your grower dollars are being invested to support agriculture and the Sonoma County brand.

This year we offer a special invite to grape growers to drive through the SCW office and still get your Dollars & $ense lunch.

In a time with so much change, this meeting is a great way to kick-off the near year and prepare for 2021!

For questions or to receive information about event sponsorship opportunities, please contact Alisha Basich at 707-522-5867 or