Some Essential Information About SCW

The Sonoma County Winegrape Commission, also known as Sonoma County Winegrowers (SCW), was established in 2006 as a marketing and educational organization dedicated to the promotion and preservation of Sonoma County as one of the world’s premier grape growing regions. SCW has oversight by California Department of Food and Agriculture which supports producer regions.

With more than 1,800 growers, SCW’s goal is to increase awareness and recognition of the quality and diversity of Sonoma County’s grapes and wines through dynamic marketing and educational programs targeted to wine consumers around the world.

In January 2014, SCW committed to becoming the nation’s first 100% sustainable winegrowing region by 2019. As of September 2019, Sonoma County has achieved a record-breaking 99% sustainability certification in our local vineyards. These sustainability efforts were recently recognized with California’s highest environmental honor, the 2016 Governor’s Environmental and Economic Leadership Award (GEELA)..

2018/2019 Commissioners

  • Glenn Proctor (Chairman)
  • Mark Sanchietti (Vice Chairman)
  • Tony Bugica
  • Joe Dutton
  • Ray Johnson (Public Member at Large)
  • George Martinelli
  • Doug McIlroy
  • Bret Munselle (Secretary)
  • Brad Petersen
  • Steve Sangiacomo
  • Taylor Serres

Commissioner Alternates

  • Kevin Barr
  • Marissa Ledbetter-Foster (Treasurer)
  • Kevin Barr
  • Domenic Carinalli
  • Anna Darden
  • Kris Hicks
  • Vickie Mulas
  • Mark Pasternack
  • Richard Schaefers
  • Rhonda Smith (Public Member at Large)
  • Carolyn Wasem
  • Robert Weinstock

Our Staff

Karissa Kruse, President

707-522-5863 | [email protected]


Kate Piontek, Vice President of Operations

707-522-5868 | [email protected]


Amy Tesconi, Director of Marketing & PR

707-522-5865 | [email protected]


Valerie Pearce, Business Manager

707-522-5864 | [email protected]


Alisha Basich, Business Development & Program Manager

707-522-5867 | [email protected]


Kaitlyn Silva, Marketing Coordinator

707-522-5862| [email protected]


Learn more about Sonoma County Winegrower’s staff.

Our Consultants