The Sonoma County Winegrowers are supported by several committees comprised of members of our Commission Board, winegrower and viticulture leaders, our Sonoma County community, as well as the greater wine industry. They are a valuable resource for our promotional and grower education efforts.  

Marketing Committee

The Marketing Committee meets monthly to review current marketing and promotional activities of the Sonoma County Winegrowers, as well as to discuss new marketing trends, tools, and other related topics that can positively impact our promotional goals to expand awareness for Sonoma County Winegrowers and our larger partnership with Sonoma County Vintners and Sonoma County Tourism. The committee is comprised of winegrowers, wineries, representatives from AVA’s and other regional groups, tourism, and other members of the community.  The Marketing Committee meets on the fourth Monday of each month.  

Click here to view previous Marketing Committee Agendas.

Interested in joining the Marketing Committe?  Contact Sean Carroll at 

Grower Programs Committee

Throughtout the year, the Sonoma County Winegrowers host more than 50 events for growers to help inform and educate them on viticulure and sustainabile farming practices, business practices, and many other related topics.  The Grower Programs Committee provides guidance and support to our grower programs, including developement of topics and content for our various grower meetings and events. They are also a great resource for identifying key winegrower and industry leaders, experts, and others who might be able to present during our Grower Programs meeting.  The committee is comprised of winegrowers, viticulture and vineyard practice experts and other.  The Grower Programs Committee meets on the second Thursday of each month.

Cick here to view previous Grower Programs Committee agendas

Interested in joining the Grower Programs Committe? Contact Karen Thomas at 


Sustainability Committee

The Sustainability Committee meets monthly to discuss the latest news, strategies, and other topics related to our goal of 100% sustainability by 2019.  The committee is comprised of winegrowers, wineries, representatives from AVA’s and other regional groups, vineyard management companies, and other members of the community.  .  

Click here to view previous Sustainability Committee Agendas.

Interested in joining the Sustainability Committe?  Contact Robert LaVine at

Finance Committee

The Sonoma County Winegrowers Finance Commitee meets regularly to discuss the finances of the organization, including monthly budgeting, long-term financial planning, and more.  The committee is comprised of members of the Commission Board, Executive Committee, and staff members.  They meet on the first Monday of each month. 

Joint Community Relations Task Force

In 2012, The Sonoma County Winegrowers in partnership with the Sonoma County Vintners, launched a Joint Community Relations Task Force to discuss and implement strategies for communicating to the Sonoma County community, its leaders, the media, and other important community groups.  As part of this initiative, we have media trained over 50 Sonoma County Ambassadors who can present and speak on what it means to be a winegrower and winemaker in Sonoma County. The Task Force is comprised on winegrowers and vintners from around Sonoma County. They meet every three months. 

Interested in joining the Joint Community Relations Task Force? Contact Karissa Kruse at

President’s Council

The President’s Council is a collection of Sonoma County AVA leaders, regional marketing associations, and other members of the Sonoma County wine industry community, who meet four times a year to collaborate on marketing initiatives, share ideas, current trends, upcoming AVA marketing activities, and other promotions impacting Sonoma County’s winegrowers and vintners.  The meetings are a great example of the collaboration and partnerships that have helped elevate Sonoma County, its vineyards and wines. 

Interested in joining the President’s Council? Contact Karissa Kruse at