Dollars & $ense

Dollars & $ense

We invite you to join us for "The Sustainability Revolution” the 26th Annual Dollars & $ense Seminar and Tradeshow on Thursday, January 12, 2017 from 7:30 am – 1:30 pm at the Luther Burbank Center for the Arts in Santa Rosa (formerly the Wells Fargo Center for the Arts). 
Dollars & $ense is one of the North Coast's oldest grower and vintner gatherings and original grape industry tradeshow.

NOTE: You must be a Commission Sponsor in order to be eligible to exhibit. If you are a business interested in exhibiting at Dollars & $ense, please contact Andriana Duckworth Relationships & Programs Manager for more information on sponsorship at

The Exhibitor registration is closed. 

Agenda (please note, times are subject to change)

7:00 - 8:30 am: Tradeshow and registration

8:40 am: Seminar begins, Chairman’s Welcome by Kevin Barr, Owner of Redwood Empire Vineyard Management 

8:45 am: Keynote Address, Future Trends in the Global Wine Industry, by Lulie Halstead, CEO of Wine Intelligence 

9:15 am: Sustainability Revolution & What's Ahead for Sonoma County Winegrowers, by Karissa Kruse, President of Sonoma County Winegrowers

9:45 am: Sustainability Perspectives from 3 Wine Business Leaders, panel includes Geoff Kruth MS, President of Guild of Sommeliers, Corey Beck, President of Francis Ford Coppola Winery and Allison Jordan, Vice President of Environmental Affairs, Wine Institute

10:20 am: Tradeshow re-opens, break

11:20 am: Social Sustainability Leadership: Sonoma County Grape Growers Foundation, by Karissa Kruse, Executive Director of Sonoma County Grape Growers Foundation

11:40 am: Sonoma County Grape and Wine Market Update, Glenn Proctor and Chris Welch, Ciatti Company

12:15 pm: Presentation of the Nick Frey Community Contribution Award by Kevin Barr, Owner of Redwood Empire Vineyard Management and Nick Frey

12:40 – 1:45 pm: Luncheon in the Luther Burbank Center Atrium and Tradeshow re-opens

1:30 pm: Tradeshow concludes

ONLINE Registraion is now CLOSED. Please bring cash or a check made out to the Sonoma County Winegrowers at the door, the day of the event. See you there! 

For general information and seminar inquiries, please contact Andriana Duckworth at 707-522-5867 or

Stay tuned for a complete list of exhibiting sponsors!