2013 Preliminary Grape Crush Report

Published on February 11, 2014


Crush District 3, Sonoma and Marin Counties, harvested about the same record tonnage in 2013 as in 2012, at 268,140 tons (up .45%).  Average prices however increased 3.07% (Table 6) resulting in gross grape revenues of $603,017,365, a 3.53% increase over 2012’s record! The $67/ton average price increase does not reflect bulk wine production. The average price was $2249/T (Table 6). 
The table below provides tonnage, percentage change from 2012, average prices (Table 6), dollar value for the 6 leading varieties and percentage change in tonnage and price/ton from 2012. These varieties account for 91% of grape sales:
 
 

Variety

Tons

% Change

Average Price

% Change

Dollar Value

Chardonnay

 

7.99%

$1,940

2.45%

$169,483,171

Sauvignon Blanc

 

13.07%

$1,472

3.8%

$28,435,802

Cabernet Sauvignon

 

-6.50%

$2,501

8.2%

$109,345,615

Merlot

 

-13.09%

$1,614

8.04%

$30,123,106

Pinot Noir

 

3.36%

$3,118

3.16%

$168,834,624

Zinfandel

 

-13.47%

$2,499

2.75%

$49,965,855

 
Information on all varieties and crush districts can be downloaded from http://www.nass.usda.gov/Statistics_by_State/California/Publications/Grape_Crush/Prelim/index.asp
 
2013 has been touted as an “ideal growing season”, and has indeed broken the record numbers set in 2012.  Fortunately, pricing was up on a per ton basis across all of the major varieties.  Table 10 prices, which represent independent grower sales, also increased by 3.84%. Even after a large 2012 vintage, buyers remained in the market for 2013. Pinot Noir remained the leading red variety for revenues in 2013, but was eclipsed overall by Chardonnay by $648,547. The strength of both the 2012 and 2013 vintages has positioned as best as possible for what could be a lower than average 2014 yield based on the current water situation.  
Bulk wine production will be reported in the Final Grape Crush Report. Bulk Wine buyers from other states and California regions can search the online Grape Marketplace for bulk wine to purchase at http://www.sonomawinegrape.org/bulk-wine.
 
If you have grapes or bulk wine for sale, those should be listed on the Grape Marketplace. Commission advertisements in vineyard and winery trade magazines promote Sonoma County grapes and growers, along with these online listings to grape buyers and winemakers. Growers need to update their information regularly, including removing any listings if contracts have been signed. Growers and grape buyers need to take advantage of the Grape Marketplace tool.
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